
This chapter focuses on using Language to Achieve a Leadership Purpose. It has many ways to create a confident tone when you write in the business environment. Every one has an individual style. It is your voice; it is the “you” that your reader perceives and “natural” style and tone, so you do not try to imitate some one style. One way to make your writing clear is to make it concise. Clear writing is direct, to the point, and free of jargon, pomposity, and wordy constructions. The resulting lack of clarify can even suggest your thinking is careless, superficial, and imprecise or that you are too busy or do not care enough about your audience to take the time to make your communication clear and concise. A concise and confident style and an appropriate tone contribute to a positive ethos. In addition, studies have found that the correct use of language affects ethos as well because rule violations or errors that can cause misreading or suggest that the writer is careless or not well informed. All of these will help you to use the language to achieve a leadership purpose.
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