Summarize Leadership Chapter 5 Usin Graphics & PowerPoint for a Leadership Edge

This chapter will focus on when and how to use graphics effectively, provide some basic guidelines for designing effective graphics, and deliver some guidance on designing and presenting graphics using PowerPoint. Leader need to know how and when to use graphics. Graphics improve presentations and documents, particularly if the material is primarily quantitative, structural, pictorial, or so complicated that it can be illustrated more efficiently and more effectively with a visual aid than with words alone. Graphics will contribute to the success of your oral and written communications.
Leaders use visuals that are integral to the communication of their intended meanings and not ones simply added for show. When selected appropriately and designed carefully, graphics embody and carry the meanings that create your message. With the introduction of PowerPoint, the default presentation graphics program for business presenters, and the improving graphic capabilities of MS word, adding graphics to communications has become increasing easier. However, PowerPoint presentations can and do contain solid content and can do communicate content effectively but only it the content is solid to begin with and if the slides conspire fully in communication the speaker’ message.