Summarize Leadership Communication Chapter 1: Developing Leadership Communication strategy in Leadership communication

In business, Strategy is determining your goals and developing a plan to achieve those goals. For communication, it is deciding what your purpose is in communicating with a particular audience and selecting the best way to appeal to that audience to achieve that purpose. Establishing a clear purpose in general, the purpose for business communication is one of the following: inform, persuade and instruct. However, within these three, you must decide exactly what it is you want to say and what you expect to achieve. Generating ideas are helping you to clarify your purpose by brainstorming, Idea mapping, Journalist’s questions, and Decision tree. They can use the communication strategy framework to determining the context and analyzing your audience.